Microblading, lip blush, powder brows and permanent eyeliner, all crafted by award-winning artist Gemma Henderson. Trusted by clients across Torbay, Exeter, Plymouth and the wider South West.
Based in Newton Abbot, Gemma Henderson is one of Devon's most trusted permanent makeup artists, with over a decade of experience and hundreds of five-star clients across the South West.
Whether you're looking for natural-looking microblading, a soft lip blush, defined powder brows or subtle permanent eyeliner, every treatment is tailored precisely to your face, skin tone and style. No more daily makeup. Just effortless confidence, every morning.
Permanent Makeup Treatments
Gemma Henderson Permanent Makeup & Training is a trusted name in the industry. With over a decade of hands-on experience, Gemma blends artistry with precision to create results that feel effortlessly you.
Whether you’re looking to simplify your beauty routine or pursue a career in PMU, you’re in the right place.
Natural-Looking Permanent Makeup That Saves You Time Daily
We specialise in subtle, tailored enhancements that bring out your best features, with none of the guesswork. Every treatment is designed to match your skin tone, facial structure and personal style. Because no two faces are the same.
15+
Years Experience
Years Experience
2000+
Happy Clients
Happy Clients
100%
Natural Results
Natural Results
Permanent eyebrows
Achieve perfectly shaped, natural‑looking eyebrows that frame your face effortlessly.
EyebrowsSemi- permanent lip blush
Enhance your lips with a beautiful, natural hue, giving you a perfect pout that lasts.
Lip BlushPermanent eyeliner
A naturally enhanced permanent eyeliner look that adds intensity and definition to your eyes.
EyelinerMicroblading
Natural-looking eyebrows with our microbladed hairstrokes technique, designed to suit your personal style.
MicrobladingLaser tattoo removal
If you're no longer happy with your permanent makeup or tattoo, whether it's faded, misplaced, or simply doesn’t suit you anymore, laser tattoo removal offers a safe and effective solution.
More Tattoo RemovalWhat Our Clients Say
Reviews
I attended training with Gemma in February for 4 days PMU. I found the lead up to the course really helpful as I was sent mountains of information and work to be doing prior to the course to ensure I was prepared as possible going into 4 days of practical training.
On the attended days both Gemma and Georgi were incredible. Both of them extremely encouraging and informative. I found that client days particularly helpful as they were on hand as soon as we needed assistance and provided exceptional supervision. They’re also extremely likeable which makes training so much more enjoyable. They answered all enquiries I had and are on hand pretty much 24/7 prior and following the course.
Would 100% recommend Gemma - I love a girls girl and seeing you succeed is very much a fundamental of Gemma’s brand and training. Outstanding.
On the attended days both Gemma and Georgi were incredible. Both of them extremely encouraging and informative. I found that client days particularly helpful as they were on hand as soon as we needed assistance and provided exceptional supervision. They’re also extremely likeable which makes training so much more enjoyable. They answered all enquiries I had and are on hand pretty much 24/7 prior and following the course.
Would 100% recommend Gemma - I love a girls girl and seeing you succeed is very much a fundamental of Gemma’s brand and training. Outstanding.
I’ve recently trained with Gemma and couldn’t recommend her enough if you’re thinking of getting started in PMU. Coming from a zero background in beauty, Gemma has offered so much support, motivation and expertise. And is always at the end of the phone. She’s such an inspiration in the PMU world and couldn’t be more thankful to have her as my trainer and mentor.
If you are thinking of going into PMU I cannot recommend Gemma Henderson enough.
I was extremely nervous going into this but I found myself in very safe hands. Gemma is not just a kind and knowledgable person but she is really passionate about every student and really pushes you to be your best coming out of the other side.
The home learning was super easy to navigate as we were sent lots of videos and guides to get us started. Gemma was on hand all the time, nothing was too much trouble and nothing was a “silly question”. You are guided through everything, and the support before you even get to meet Gemma and her team was amazing. I knew I was in the right place.
The course itself was an intense four days but wow did we have a great time. Gemma has been so thorough with the training she provides I felt ready to get started straight away.
Gemma’s team are also brilliant, Georgi who you meet on the course. Not only is she a very talented PMU artist but has gone through Gemma's training so fully understands the nerves and questions we had. A very warm and kind lady who was just a lovely person to meet and be trained by.
James who is behind the emails and enquiries is so super fast at responding the communication was on point.
I can’t recommend GH training enough, so much so I have booked on another two courses.
Can’t wait to see the team again.
Thank you so much for giving me the confidence to start and for such a beautiful training experience.
I was extremely nervous going into this but I found myself in very safe hands. Gemma is not just a kind and knowledgable person but she is really passionate about every student and really pushes you to be your best coming out of the other side.
The home learning was super easy to navigate as we were sent lots of videos and guides to get us started. Gemma was on hand all the time, nothing was too much trouble and nothing was a “silly question”. You are guided through everything, and the support before you even get to meet Gemma and her team was amazing. I knew I was in the right place.
The course itself was an intense four days but wow did we have a great time. Gemma has been so thorough with the training she provides I felt ready to get started straight away.
Gemma’s team are also brilliant, Georgi who you meet on the course. Not only is she a very talented PMU artist but has gone through Gemma's training so fully understands the nerves and questions we had. A very warm and kind lady who was just a lovely person to meet and be trained by.
James who is behind the emails and enquiries is so super fast at responding the communication was on point.
I can’t recommend GH training enough, so much so I have booked on another two courses.
Can’t wait to see the team again.
Thank you so much for giving me the confidence to start and for such a beautiful training experience.
I’ve been working as a microblading artist for several years and wanted to upskill and expand my treatment list by offering alternative techniques. I had been following Gemma for some time and was also recommended her training by other artists, so choosing this course was an easy decision.
I highly recommend this course for complete beginners or for anyone converting to machine work. Gemma and Georgie are a brilliant team — they are genuinely talented trainers, incredibly patient, and extremely knowledgeable. Most importantly, they truly want you to succeed.
They create such a supportive and welcoming learning environment in their beautiful training space, which makes a huge difference to your confidence and experience. I’m absolutely loving this course and I’m already looking forward to my next lip blush and lash enhancement courses.
Thanks again, Gem & Georgie, for all your continued support! 🙏🏻☺️💕xx
I highly recommend this course for complete beginners or for anyone converting to machine work. Gemma and Georgie are a brilliant team — they are genuinely talented trainers, incredibly patient, and extremely knowledgeable. Most importantly, they truly want you to succeed.
They create such a supportive and welcoming learning environment in their beautiful training space, which makes a huge difference to your confidence and experience. I’m absolutely loving this course and I’m already looking forward to my next lip blush and lash enhancement courses.
Thanks again, Gem & Georgie, for all your continued support! 🙏🏻☺️💕xx
I had the most amazing experience having my brows done by Gemma. She explained everything so clearly and answered all of my questions, which instantly put me at ease.
I live in North Devon and did a lot of research beforehand, and I didn’t mind travelling a fair distance to see her — and I’m so glad I did.
I’ve also been trained by Gemma to do PMU brows, so I can honestly say I feel like I’ve been trained by the best — and now I’ve had my brows done by the best too. Her knowledge, skill, and professionalism are second to none. I couldn’t recommend her enough!
I live in North Devon and did a lot of research beforehand, and I didn’t mind travelling a fair distance to see her — and I’m so glad I did.
I’ve also been trained by Gemma to do PMU brows, so I can honestly say I feel like I’ve been trained by the best — and now I’ve had my brows done by the best too. Her knowledge, skill, and professionalism are second to none. I couldn’t recommend her enough!
Gem is a lovely person, makes you feel at ease, listens to you & makes you feel comfortable! A lovely experience in a lovely environment x
I had my brow top up with gem lovely relaxing location, polite friendly professional service and gem has such a lot of experience, she is highly trained and very professional, so experienced in PMU treatments, wouldn’t go anywhere else.
5 stars from me.
Pauline from Newton Abbot Devon
5 stars from me.
Pauline from Newton Abbot Devon
Sophie Dean, Fine Line Tattoo @ Gemma Henderson PMU
I am so happy with the results of my first tattoo. The experience was amazing and Sophie is not only an amazing artist but a lovely person to experience it with. I am so thankful and look forward to booking in for my next design. I would highly recommend Sophie to anyone seeking a beautiful tattoo like mine.
I am so happy with the results of my first tattoo. The experience was amazing and Sophie is not only an amazing artist but a lovely person to experience it with. I am so thankful and look forward to booking in for my next design. I would highly recommend Sophie to anyone seeking a beautiful tattoo like mine.
Gemma has been doing my eyebrows for years. Would never go to anyone else. Its like going to see a friend. She makes u feel so comfortable and u leave with fabulous eyebrows 😍
I first got my brows done with Gem around z5 years ago and I’ve just had a top up as they had faded a little over time. The procedure was almost pain. Gem is so friendly welcoming I couldn’t believe how quick the time went. I was in and out in no time at all!
Gemma is amazing. Perfect eyebrows and eyeliner all done in a lovely studio with easy parking. Always a pleasure
Gemma is excellent, I’ve had my brows done 3 times now in the last 3 years and they are amazing!
I had a semi permanent boost today for my eyebrows with Gemma at her Newton Abbot clinic. The environment was stunning, this alone gave me complete reassurance that once again I would be receiving the very best treatment with the best care. The procedure was very comfortable with perfect results. Gemma always succeeds with ensuring the shape/size and colour matches my skin tones and hair colour perfectly, leaving me with a completely natural look. When I first met Gemma I had minimal eyebrows due to hypothyroidism. Following a full consultation and practice carried out I have felt so much more confident with my overall appearance. From then onwards Gemma has always ensured my brows remain fresh in colour and shape. I would highly recommend Gemma for not only the treatment I have but many other treatments she offers. I’m so very happy 😊 once again with Gemma’s professional care and service received today.
Went today for my brow top up after two years they were still very good but was just ready for a top up. They look absolutely amazing again. I recommend Gemma to everyone she is truly the best and really makes you feel at ease.
Gemma is amazing, so professional and helpful. My brows look amazing after her treatment. Thanks Gemma.
Gemma is a genius! I was incredibly nervous, but she is so warm, welcoming and very talented. I couldn't be happier and would recommend her services to anyone.
Such a wonderful experience!
The premises are clean and welcoming with all the sanitary precautions being taken.
In the follow up and during the appointment I was given full support and transparency in my decisions with Sophie even taking the time to explain every step of the process.
This was my first tattoo and, despite being nervous, I came out confident and happy due to the professionalism and support of the tattoo artist.
During the session I was comfortable and relaxed - I could not recommend enough! If you are looking for a fine line tattoo artist - Sophie is the one for you! I would definitely come again for my next tattoo!
The premises are clean and welcoming with all the sanitary precautions being taken.
In the follow up and during the appointment I was given full support and transparency in my decisions with Sophie even taking the time to explain every step of the process.
This was my first tattoo and, despite being nervous, I came out confident and happy due to the professionalism and support of the tattoo artist.
During the session I was comfortable and relaxed - I could not recommend enough! If you are looking for a fine line tattoo artist - Sophie is the one for you! I would definitely come again for my next tattoo!
Had my eyebrows done with Gemma in December and love the results as always. Gemma is very professional, makes you feel welcome and at ease and talks to you first about the process and explains what she will be doing and what outcome you would like. I have been going to Gemma for the last 3 years and would not go anywhere else. Would highly recommend. 5 star treatment and service as always.
Regards Natalie x
Regards Natalie x
A few months back I had a fine line tattoo with Sophie Dean, Fine line Tattoo @ Gemma Henderson PMU. Her work is stunning to say the least. From her communication, to the design and now to having a healed tattoo, I’m so glad I chose her. I’m so grateful for the care she took, particularly when she is designing such meaningful tattoos. She
made me feel at ease and welcomed. Thank you so much Sophie, I’ll definitely be coming back soon! X
made me feel at ease and welcomed. Thank you so much Sophie, I’ll definitely be coming back soon! X
Just home from a brows refresh with Gemma. Easy to find her new space and parking is free. Super comfy couch to relax and brows were completed within an hour. Gemma is so professional and very, very good. Love my brows!
Gemma has done my brows beautifully. She made me feel at ease straight away and really listened to what I wanted. I will recommend Gemma highly to everyone.
Travelling from East Devon to see Gemma. My permanent eyebrows are looking natural and therefore I go back to see Gemma to keep them looking the best they can. Gemma’s skill, her welcome and the whole experience can be depended on time after time.
I’ve now had 3 tattoos done by Sophie and they are honestly incredible. Her talent is absolutely amazing. From the initial enquiry right through to the finished piece, the whole process has been flawless every time. Both Gemma and Sophie are so lovely and helpful, and the studio has such a relaxed, friendly atmosphere — I felt completely in safe hands throughout. The attention to detail in all of my tattoos is outstanding and I genuinely love every single one. I couldn’t recommend Sophie enough for anyone looking for a fine line tattoo. Can’t wait for the next one 🤩
Trustpilot Reviews
I have been going to Gemma for several years now. i have had my top-up "lip blush" .. I am taking Gemma's advice and doing my aftercare ... I would not trust anyone else with my face ... she is such a lovely person caring advised me well .. i always come out looking better than when I walked in ... I already have another top up appointment booked .. thanks Gemma for being there for us 💕
I recently completed Gemma’s beginners PMU course in hairstroke and ombré brows, and I honestly cannot recommend it enough!
A few months ago, I trained in PMU brows with a large company but left feeling underwhelmed and lacking confidence. Deciding to reinvest in myself, I joined Gemma’s training (assisted with Georgie)- and it was the best decision I could have made.
Her course is incredibly well-structured and thought through, starting with online pre-learning and guided practice (with WhatsApp support), followed by an intensive 4-day in-person training. The journey doesn’t stop there- Gemma and Georgie provide ongoing, responsive support throughout case studies, and finishes with an assessment by Gemma at her academy before certifying your skills.
I’ve never come across a course that offers such a clear, supportive, and thorough path to success. Gemma’s dedication to her students is unmatched, and the confidence I’ve gained through her guidance is invaluable. I’m so grateful for the investment she puts into teaching, she truly goes above and beyond for her students.
I’ve enjoyed this course so much that I’m already enrolled on her lips and liner course in April 2026- I can’t wait to continue learning with her!
Thank you so much again Gemma and Georgie xx
A few months ago, I trained in PMU brows with a large company but left feeling underwhelmed and lacking confidence. Deciding to reinvest in myself, I joined Gemma’s training (assisted with Georgie)- and it was the best decision I could have made.
Her course is incredibly well-structured and thought through, starting with online pre-learning and guided practice (with WhatsApp support), followed by an intensive 4-day in-person training. The journey doesn’t stop there- Gemma and Georgie provide ongoing, responsive support throughout case studies, and finishes with an assessment by Gemma at her academy before certifying your skills.
I’ve never come across a course that offers such a clear, supportive, and thorough path to success. Gemma’s dedication to her students is unmatched, and the confidence I’ve gained through her guidance is invaluable. I’m so grateful for the investment she puts into teaching, she truly goes above and beyond for her students.
I’ve enjoyed this course so much that I’m already enrolled on her lips and liner course in April 2026- I can’t wait to continue learning with her!
Thank you so much again Gemma and Georgie xx
Amazingly talented! My brows are perfect—exactly how I wanted them. Gemma offers a truly bespoke and personalised brow service. My brows look just like they have just been done all of the time!
I have had my lips and eye liner done and all three treatments are amazing.
A year on, I’m still so happy with them and just had my top-up today. The colour softens after a couple of weeks, blending perfectly with my natural shade.
Beyond her skill, Gemma is also incredibly kind—she listens intently, remembers past conversations, and makes the whole experience feel like therapy. She genuinely cares for her clients. Thank you so much, Gemma xx
I have had my lips and eye liner done and all three treatments are amazing.
A year on, I’m still so happy with them and just had my top-up today. The colour softens after a couple of weeks, blending perfectly with my natural shade.
Beyond her skill, Gemma is also incredibly kind—she listens intently, remembers past conversations, and makes the whole experience feel like therapy. She genuinely cares for her clients. Thank you so much, Gemma xx
Gemma is always welcoming & professional, I’m always very happy with my brow treatments.
Best eyebrows ever!
OMG...Gemma did my eyebrows today and they are fantastic. I've spent over a year getting the previous ones lasered off as they were awful but I am so pleased with my brows today it was worth the wait and the pain from lasering! Gemma is a true perfectionist and so talented and such a lovely person. As you can tell from reading this I am ecstatic after waiting so long but now have beautiful brows. Thank you so much Gemma.xx
OMG...Gemma did my eyebrows today and they are fantastic. I've spent over a year getting the previous ones lasered off as they were awful but I am so pleased with my brows today it was worth the wait and the pain from lasering! Gemma is a true perfectionist and so talented and such a lovely person. As you can tell from reading this I am ecstatic after waiting so long but now have beautiful brows. Thank you so much Gemma.xx
Gemma made me feel at ease and I could not be happier with my brows. Three months down the line and not one person has commented on them, suggesting the look natural enough that no one can tell!
Gemma is lovely, knowledgable and professional. Felt in safe and experienced hands.
I cannot rate Gemma highly enough! - I travelled from Liverpool for my eyebrow/eyeliner treatments and I’m over the moon with the result! Gemma is exceptionally talented and pays such attention to detail, not to mention what a beautiful person she is and makes you feel completely at ease, comfortable and totally trusting of her & her work. I absolutely recommend Gemma to anyone thinking of semi-permanent make up!
I keep going back to Gemma because she is so great at what she does. She does the most beautiful and perfect makeup that lasts and she is also so lovely. I always look forward to seeing her.
Have been going to Gemma since 2018 despite a long drive but to be honest I would drive any distance to see her as nobody can hold a candle to her.Not only is her work exceptional she is one of the loveliest people you will ever meet kind caring and gentle and makes your eyebrows a piece of art I cannot thank her enough.....just joyful
Gem is amazing, I’ve just had my eyebrows done and I am so happy with the result. From the moment you arrive you are made to feel comfortable and relaxed, the service you are provided is second to none including her customer service answering any questions you may have booking follow up appointments etc.
Thank you Gem 🤍
Thank you Gem 🤍
Gemma is great. My 3rd time for my brows. Always freindly and very clean. See yoy next time x
Get ready to embrace beauty that stays with you
Explore our services and book a consultation today
A little bit about us
Our Permanent Makeup Clinic
Gemma is a well known and well thought of Permanent Makeup Artist within Devon and across the South West of the UK.
Our permanent makeup clinic and training centre serves clients across the Torbay, Newton Abbot, Exeter, Plymouth and the wider South West Area. Providing tailored makeup treatments that simplify your beauty routine and courses that empower aspiring artists.
Meet Your Artist
Gemma
Georgie
Thinking About a Career in Permanent Makeup?
Our comprehensive beginner eyebrow training and one to one training options iare designed to equip you with the skills and confidence to succeed in the permanent makeup industry.
We don’t just offer services, we train the next generation of permanent makeup artists.
My beginner eyebrow training course provides hands-on learning, expert guidance, and a deep understanding of the artistry behind permanent makeup
- Gemma Henderson
Whether you're starting from scratch or looking to refine your skills, our training programs are designed to help you succeed.
Join our permanent makeup training program today!More about the training
What you will learn
These are just a few things you are going to learn with our permanent makeup training.
Find our more about our trainingA full demonstration that can be videoed
Brow Designing
Practice techniques on latex
Colour theory and mixing
Common problems and their solutions
Certificate upon completion
Lifetime support
A word from our students
These are the words from our students that attended our permanent makeup courses. If you are looking for more convincing, please don't hesitact to contact us.
Join our PMU Business in a box
If you are a start up PMU and you want to grow your business like we did, then join us and let us teach you howto grow your business and get more clients.
Let Us Help You
Trusted by over 2000 clients
and over 200 pmu students
With Years of Expertise in Permanent MakeupWith over a decade of experience, I bring expertise, precision, and artistry to each client. My dedication to delivering stunning, natural results has earned me a loyal following across the UK
As a certified permanent makeup artist, I have trained extensively to ensure that every treatment is not only safe but perfectly tailored to your individual features. From subtle enhancements to dramatic transformations, I use the latest techniques and highest-quality pigments for results that stand the test of time
500+
500+ 5-Star Reviews
on Trustpilot
120+
Over 120 Happy Students
5+
5-Star Rating on Google