I'm Gemma
A permanent makeup artist and trainer based in Newton Abbot, Devon, helping women across Devon and the South West wake up with brows, lips and eyeliner that look soft, natural and completely their own.
Bringing out your best features
Permanent makeup is about more than saving time in the mirror. It's the confidence to feel effortlessly beautiful every day.
For over 15 years, I've helped women across Devon and the South West wake up with brows, lips and eyeliner that look soft, natural, and completely their own. My clients often say they feel like the best version of themselves, enhanced, but never overdone.
With over 2,000 happy clients and a reputation for artistry and care, I'm proud to have built a studio where every treatment is personalised to you, from your first consultation to your final touch-up.
Certified and always evolving
Level 4 qualified
I'm Level 4 trained and fully qualified, certified in permanent eyebrows, lip blush, eyeliner and microblading, and qualified to train other artists.
Precision & safety
Every treatment is about creating a transformation that enhances your natural features, with strict hygiene and a focus on your comfort throughout.
Always learning
I stay ahead of industry trends through ongoing training and workshops, so I'm always offering the latest techniques and safest practices.
From your initial consultation to the final touch-up, I'm with you every step of the way. I start by understanding your beauty goals, offering my professional advice, and tailoring the treatment to your unique features.
My signature style is known for being soft and natural.
My approach is all about ensuring the process feels seamless, comfortable, and safe, while delivering results that enhance, not overwhelm, your natural beauty.
My goal is simple: to enhance your features in a way that looks natural, heals beautifully, and makes you feel unstoppable, whether you're heading to work, the gym, or a night out.
When you choose me, you're not just booking a treatment, you're investing in confidence that lasts.
The hands behind your results
Gemma
Gemma is a highly respected and established microblading and permanent makeup technician and trainer, serving clients in Devon and across the South West. Over the past 15 years, she has built an excellent reputation, not only for the quality of her work, but for her strong client relationships and clear communication.
With exceptional precision and attention to detail, Gemma's signature style is known for being soft and natural. She is also deeply committed to training aspiring permanent makeup artists and supporting experienced professionals to master advanced techniques.
Georgie
"Hi, I'm Georgie. I trained with Gemma Henderson PMU, qualifying in 2022 after extensive training and case study work, and I currently specialise in hairstroke and ombré brow techniques.
As a perfectionist with a keen eye for detail, I take great care and pride in my work. I believe precision and skill are key to creating beautiful results. My goal is for you to leave feeling confident, happy, and with your best brows yet!"
Sophie
Sophie Dean is our fine line tattoo artist, working from the studio by appointment alongside the permanent makeup practice. She specialises in delicate, single-needle linework: small, meaningful pieces, from florals and script to fine geometric and minimalist designs.
Every piece is drawn bespoke, with real care taken over the meaning behind it. Clients consistently praise her artistry, her clear communication, and the calm, unhurried way she works.
Devon
Devon runs the laser side of the studio, a qualified aesthetics practitioner carrying out safe, effective laser tattoo and permanent makeup removal with a medical-grade Q-switched Nd:YAG laser.
Whether you're fading an old tattoo, correcting unwanted permanent makeup, or clearing the way for a fresh start, every plan begins with a free consultation and patch test to map out your sessions.
Abby
Abby looks after the nail side of the studio, specialising in elevated natural nail care: beautifully clean manicures and pedicures with a real focus on nail health, attention to detail, and that effortless "your nails, but better" finish.
Her style is minimal, fresh and timeless. Perfectly prepped cuticles, glossy natural nails, soft neutral shades and crisp French finishes. She believes the smallest details make the biggest difference, and her approach is centred on enhancing rather than transforming.
An appointment with Abby is meant to be more than just having your nails done. She has built in a moment to slow down, a calm space where you can switch off, have some time to yourself, and leave feeling polished and put together.
A calm, considered studio
At The Racecourse in Newton Abbot, with free parking right outside and one client at a time, so the day is yours.
Kingsteignton, Newton Abbot · TQ12 3AF
Sat · 09:00 to 17:00
